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About AEI

Angled End Identities is a graphic design studio based in San Francisco. Services include print, web, logo and multimedia design as well as graphic production for virtually any other 2-D or on-screen application. Clients range from small start-ups to multinational corporations.


Whit Gurley
Pay no attention to the man behind the curtain!

The "Wizard"After earning a bachelor's degree in graphic design at the University of Tennessee (go Big Orange!), Whit worked for four design agencies before migrating in 2000 to San Francisco, arguably the biggest design community in the nation. With a decade of professional experience under his belt, Whit has helped a long list of clients in a long list of industries represent themselves with dignity, appeal and ingenuity. He is passionate about delivering results that are enjoyed equally by his clients and their customers, and he diligently learns as much as he can about both before breaking ground on any project. Whit stresses brand strength and cohesiveness as cornerstones of any successful business and strives to raise every client's level of professionalism and public trust.

Strikingly handsome and built like an olympic gymnast, Whit stimulatingly converses and laughs at his own stupid jokes. He also likes long crab-walks on the beach, motorcycleback riding and writing about himself in the third person.


Partial Client List

Adonal Foyle Enterprises · Alcoa, Inc. · Bearing Fruit Communications · Cohen, Milstein, Hausfeld & Toll, PLLC · CyberFlix · DaimlerChrysler · Fannie Mae · Flash Code · Freddie Mac · Integrated Business Systems · L'Oreal Cosmetics · Macromedia, Inc. · Manufactured Housing Institute · Manufactured Housing Research Alliance · Matrix Essentials Cosmetics · Modern Homes Magazine · National Retail Systems · OPASTCO · Orrstown Bank · OrthoClear · Panda Express · Ralph Lauren · Recreational Vehicle Industry Association · Redken Cosmetics · Rocket Dog Shoes · Softeon, Inc. · TamGroup, Inc. · U.S. Express Enterprises